History & Press Reviews
The Pioneer Built By J.A Meyer 1896
The Meyer Family has owned the building on 24th street since 1894. J.A. Meyer built the very first car, The Pioneer here in 1896, surviving then pressed into service during the 1906 earthquake, becoming a part of Bay Area history. Subsequent Meyer family operated an automotive repair and emergency service business through 1945. Not long after WW2 in a room very near to where the pioneer was built, J.A.’s grandson Robert H. Meyer, established a printing business. Using many of his grandfather’s tools and parts, he built and maintained his printing equipment and the business until his retirement in 1998 at the age of 82. It is in this spirit that today Fred Meyer, Robert’s son, a retired San Francisco Fire Lieutenant and his wife Dani, use the word Cliché as a nod to the mechanical entrepreneurs in the family.
Our combined idea for our store is to provide a high level of service with quality brands in a shopping experience that is unique and memorable. We promise consistency in our inventory while keeping the customer interested with the variety and ‘trends’ that are part of our collective cultural experience.
24th Street rated one of the Bay Area’s Best Destinations!
The November 2013 issue of San Francisco Magazine, a Modern Luxury publication, included 24th Street between Noe and Castro as one of its Top 10 destinations.
24th Street Merchants rated Number 10 Of 10 of the Bay Area’s Top Gift-Gathering Blocks according to The Looker: Gift Guide 2013 by Lauren Murrow
Cliche Noe reviews and Note-worthy news!
“Happy HoliDAZE” by Mazook The Noe Valley Voice (December 2012)
“J.A. Meyer’s great-grandson Fred Meyer and his wife Dani Sheehan-Meyer are hoping to create a museum and a home for the Pioneer in its original garage” (read more)
“Cliché Noe Gift Store” by Scoutmob (April 13, 2012)
“A visit to Cliché Noe is like walking into your favorite aunt’s house…” (read more)
“Store Trek” by Karen Topakian The Noe Valley Voice (March 2012)
“The husband-and-wife team spent years researching the gift business…” (read more)